ABOUT · ENG I DE
25 years.
One
standard.
"I start by listening. Not to confirm a brief — but to understand what someone is actually trying to build."
Brand and marketing consultancy for founders and premium brands — fashion, beauty, medical aesthetics, retail, and growth-driven ventures. Berlin-based, working internationally.
INTRODUCTION
I'm Nadine — a Berlin-based brand and marketing consultant. For over 25 years I've worked at the intersection of aesthetic discipline, commercial thinking, and digital execution — inside some of the most demanding brand environments in fashion, beauty, and luxury retail, and independently for the last 15+ years.
My professional foundation was shaped by international luxury and beauty — Quartier 206 and KaDeWe in Berlin, followed by roles in London and Paris, and later executive work with L'Oréal Luxe, Estée Lauder, Kiehl's, and Bobbi Brown. From there, my work expanded into C-level strategy, including COO at Cosmiq Universe — a Switzerland-based transmedia and CGI studio working at the intersection of technology, brand identity, and digital influence.
What I bring to every engagement is a combination that's genuinely rare: strategic depth, creative instinct, and fluency with the tools — brand systems, digital infrastructure, AI, performance marketing — that make strategy real. I stay closely connected to what's emerging, particularly from the US market, because the brands I work with need to be ahead, not catching up.
I've been independent for over 15 years because working directly — without layers, without dilution — produces better outcomes. There's something clarifying about being fully accountable for the quality of what you deliver. It keeps the standard high.
CAREER TIMELINE
EARLY CAREER
Quartier 206 · KaDeWe
Luxury retail — Berlin, London, Paris
BRAND
L'Oréal Luxe · Kiehl's · Estée Lauder · Bobbi Brown
Brand management and marketing leadership
RETAIL
Zalando · Dermaceutic
E-commerce and physician-led beauty
EXECUTIVE
Cosmiq Universe
COO — Switzerland-based transmedia and CGI studio
CURRENT
Independent · Berlin
Brand strategy, marketing architecture, digital execution — 15+ years
CURRENT
Caarisma · Caarisma Med
Brand strategy, digital infrastructure and market positioning — AI beauty technology
HOW I WORK
"Most of my clients describe me as calm. Steady. Someone who asks the right questions and doesn't make them feel like they need to have all the answers before we start."
NADINE SCHEEL
APPROACH
The strategy comes from understanding — not from confirming a brief. Every engagement starts with a focused conversation to understand where you are, what you're building toward, and where the real gaps are. From there, the architecture is built around your specific scope and complexity.
I've worked with CEOs of growing companies, founders building from scratch, and established brands repositioning for new markets. The context changes. The standard of work doesn't.
When you work with me, you work with someone who is genuinely invested in what you're building. You'll be heard. You'll get clear thinking, honest perspective, and work delivered to a standard I'm proud of.
Strategy needs structure. Marketing needs intent. Digital execution needs to produce something real.
INDUSTRIES
BEAUTY & SKINCARE
LUXURY FASHION
PREMIUM FOUNDERS
MEDICAL AESTHETICS
LUXURY RETAIL
TECH & STARTUPS
PLASTIC SURGERY
BOUTIQUE FITNESS
ELEVATED SERVICES
SELECTED EXPERIENCE
L'ORÉAL / KIEHL’s
QUARTIER 206
ITALIAN DESIGNERS BERLIN
COSMIQ UNIVERSE
PMC PRIVATE MEDICAL CENTER
ORTHOPÄDIEZENTRUM SCHMARGENDORF
DOCURE
BOBBI BROWN/ ESTÉE LAUDER
SPORTCLUB GRUNEWALD
CAARISMA
CAARISMA MED
ZALANDO