BRAND AUDIT I ENG · GER
Your brand,
positioned to
convert.
Strategic brand identity and website builds for aesthetic practices, founders, and premium service brands — not a template, not a theme. A positioning system built around what you actually do..
NADINE SCHEEL
Formerly L’Oréal · Kiehl’s · Quartier 206 · KaDeWe · Cosmiq Universe COO · 25+ years
"Most premium businesses don’t have a product problem. They have a positioning problem. Your expertise is evident the moment a client walks in — but your digital presence tells a different story."
01 - ENRTY POINT
Brand Audit &
Strategy Session
→ A clear priority list. Regardless of what comes next.
90-minute deep-dive strategy session
Full review of your current brand presence
Written positioning brief within 48h
3-priority action plan with specific recommendations
30-minute follow-up call to walk through the brief
€500
SINGLE ENGAGEMENT · 90 MINUTES
02 — MOST REQUESTED
POPULAR
Strategic Website
in 5 Days
→ Built to convert visitors into qualified enquiries.
Brand strategy & positioning call (Day 1)
Professional copywriting for all pages
SEO infrastructure: meta, structure, schema
Mobile optimisation & performance review
30-day post-launch email support
€2,900
FULL PROJECT · 5 BUSINESS DAYS
01 - ENRTY POINT
Brand Audit &
Strategy Session
→ A clear priority list. Regardless of what comes next.
2 SEO-optimised articles per month
Monthly content strategy & social plan
Instagram / LinkedIn content calendar
Monthly strategy call (60 minutes)
Priority email access between sessions
€1,000/mo
3-MONTH MINIMUM · FIXED SCOPE
HOW IT WORKS
Five days. A complete brand presence.
I
Discovery
Brand intake, positioning, competitor audit.
II
Strategy
Messaging hierarchy, page architecture, SEO keyword map.
III
Copy
All page copy written and approved before design begins.
IV
Build
Design and development in Squarespace — mobile-optimised, SEO-ready.
V
Launch
Technical QA, go-live, Search Console setup, handover session.
01
Ongoing brand & content strategy for an aesthetic practice
AESTHETIC MEDICINE · BERLIN-CHARLOTTENBURG
Ongoing brand and content strategy for a premium aesthetic practice SEO articles, Instagram Reels, 12+ treatment procedures — Meta campaigns 3× above industry CTR benchmark — retainer
02
MEDICAL PRACTICE · BERLIN
Meta campaigns — 1.27M impressions, 3.14% CTR, €0.16 CPC
Recruitment campaign across 5 audience segments — precision targeting
03
BOUTIQUE FITNESS · BERLIN-GRUNEWALD
Website strategy, SEO foundation, and full copywriting for a premium sports club
Brand positioning, page architecture, conversion-focused copy, SEO structure — launch-ready
04
LUXURY FASHION RETAIL
BERLIN Website build, SEO infrastructure, and e-commerce integration for an Italian designer boutique
Brand copy, shop setup, payment and shipping integration, Pinterest connection, Google visibility
05
TRANSMEDIA & CGI STUDIO · SWITZERLAND
Brand architecture and virtual influencer strategy at executive level — COO engagement
Two AI-generated personas, 302K followers, 12.3% engagement rate, 120M monthly reach
06
AI BEAUTY TECH · BERLIN
App growth strategy, digital infrastructure, and market positioning for a beauty tech platform
+133% user growth, 3:54 average session, 74.9% engagement rate — 6 markets
CCLIENT EXPERIENCE
“Nadine has a rare ability to combine deep understanding of the aesthetic industry with highly practical marketing and sales strategies that actually drive results. She doesn't just focus on branding or marketing tactics - she helps practices and companies think holistically about positioning, patient journey, and sustainable growth.”
CHRIS KRANEISS
●●●●●
“Thank you for setting up our online shop and linking it to Pinterest, for your professional help with SEO integration, website maintenance, and payment and shipping processing. We couldn't imagine a better overall package.”
ITALIAN DESIGNERS BERLIN
●●●●●
“Thank you for helping us with the professional setup of our online presence. The result exceeded our expectations.”
ADAM K.
●●●●●
COMMON QUESTIONS
Answered
directly.
Five business days from the day your intake materials are submitted. Day 1 is our strategy session. Days 2–3 cover copy. Days 4–5 are the build and quality review. You receive a fully functional, live website on Day 5. The timeline depends on your availability to provide feedback within the same day — we move fast, so you need to as well.
What does the 5-day timeline actually mean?
No. Brand strategy is built into the process. If you have existing assets, we work with them. If not, we develop your positioning as part of Day 1. The Brand Audit is specifically designed for situations where you need clarity before committing to a full build.
Do I need to have a brand before working with you?
For the clients I work with — medical practices, consultants, premium service brands — Squarespace is the correct tool. Stable, secure, low-maintenance, and manageable without a developer. If your situation genuinely requires something else, I will tell you at the outset.
Why Squarespace and not WordPress or Webflow?
Yes. All deliverables are available in both languages. For bilingual websites, we structure the project to cover both within the same timeline where scope allows.
Do you work in German as well as English?
Project start dates depend on current capacity. I work with a small number of clients at a time. If your project is urgent and the slot is open, it is possible to begin within days of signing. The discovery call is the place to establish this.
Can you start immediately?
WORK WITH ABC
Ready to build
something worth showing?
The first step is a 20-minute discovery call — no pitch, no pressure. We establish whether the project is a fit, clarify your timeline, and confirm availability.
DETAILS
LOCATION
Berlin, Germany
LANGUAGES
English · German
RESPONSE TIME
Within 24 hours
WORKING
Berlin · Remote · International