SELECTED WORK · SIX ENGAGEMENTS
Work that
holds its
ground.
AI TECH · MEDICAL AESTHETICS · FITNESS · VIRTUAL INFLUENCE · SKINCARE
"The work is always the same: understand the brand at a structural level, solve the real problem, and build something that performs beyond the brief."
Six flagship engagements. Each one different in category, scale, and challenge. Each one built on the same principle: strategy before execution, always.
01
Cosmiq
Universe
ZUG, SWITZERLAND
OPERATIVE BUSINESS · AVATAR HEAD · STRATEGIC MARKETING LEAD · BRAND ARCHITECTURE
Two AI-generated virtual personas built from zero — complete brand system, narrative architecture, NFT collections, music releases, and campaign direction. Pioneering virtual influence before it had a name.
SCOPE
Brand architecture · Persona development · Campaign strategy · NFT collections on Rarible & OpenSea · Music release across 30 countries via Believe Music · Amazon No.1 co-authored book · Guest speaker coordination — World Summit Commission of Human Rights 2021
11,155
NEW USERS
3:54
AVG. SESSION DURATION
+133%
USER GROWTH
74.9%
ENGAGEMENT RATE
META CAMPAIGNS
1.36M impressions I 16,558 clicks I 1.22% CTR. 6 markets DE · AT · CH · US · UK · FR
133% user growth — not just traffic, but sustained engagement across 6 markets.
02
Medical
Aesthetics Practice
BERLIN · CHARLOTTENBURG
SOCIAL MEDIA · META ADS · CONTENT DIRECTION
Meta industry benchmark CTR for medical aesthetics: 0.8–1.2%. Campaigns achieved 2–3.9% — 3–4× above benchmark.
NOTE
1.5M
TOTAL VIEWS
742K
TOTAL REACH
3.9%
PEAK CTR · META
€0.17
LOWEST CPC ACHIEVED
TOP CAMPAIGNS
647K impressions · UGC campaign I 42.9 K Facebook link clicks · +14.2% I +926% Facebook interactions YoY
CTR of 2–3.9% against an industry benchmark of 0.8–1.2% — Campaigns running at 3–4× the industry CTR benchmark. Structured to convert, not just reach.
03
Private Medical
Center
BERLIN
META ADS · RECRUITMENT CAMPAIGN
Hiring campaign for medical practice staff across 5 audience segments — precision targeting across DACH region.
1.27M
TOTAL IMPRESSIONS
14,594
TOTAL CLICKS
3.14%
PEAK CTR
€0.16
LOWEST CPC ACHIEVED
BEST PERFORMING SEGMENT
673K impressions I 10,194 clicks I €0.16 CPC
Recruitment campaign achieving €0.16 CPC with precision targeting across five audience segments — efficient by design.
04
Transmedia &
CGI Studio
SWITZERLAND
VIRTUAL INFLUENCER STRATEGY · BRAND ARCHITECTURE · CAMPAIGN DIRECTION
Two AI-generated virtual personas developed from the ground up. Strategy, brand architecture, and campaign direction that held a 12.3% engagement rate.
302K
FOLLOWERS · AVATAR 01
120M
MONTHLY REACH
12.3%
ENGAGEMENT RATE
94%
AUDIENCE QUALITY SCORE
AVATAR 02 · ADDITIONAL METRICS
9.31% engagement rate · 3× industry benchmark · 225M content interactions
Two virtual personas built from zero — brand architecture, campaign direction, and a 12.3% engagement rate that held.
THE STANDARD