COSMIQ UNIVERSE · ZUG, SWITZERLAND

Avatar Head.
Marketing
Lead.

ROLE

COO · Avatar Head · Strategic Marketing Lead · Brand Architecture

""Positioning work in emerging digital territory — executed to the same standard as any premium brand engagement."

INTRODUCTION

Pioneering virtual influence before it had a name.

Cosmiq Universe is a Switzerland-based transmedia and CGI studio operating at the intersection of technology, brand identity, and digital influence. As COO, Avatar Head and Strategic Marketing Lead, my role covered the full scope of brand architecture, persona development, campaign strategy, and influencer positioning - for two flagship AI-generated virtual personas.

This was not trend-following. It was positioning work in emerging digital territory, executed to the same standard as any premium brand engagement.

01

Aya Stellar

AI AVATAR · ARTIST · VIRTUAL INFLUENCER

Built from the ground up as a complete brand system — visual identity, narrative architecture, content direction, NFT collections on Rarible and OpenSea, debut single "Riakon" released across 30 countries via Believe Music, and co-authored Amazon No.1 bestseller.

9.31%

ENGAGEMENT RATE

3x

INDUSTRY BENCHMARK

10+

COUNTRIES AUDIENCE

02

Leya Love

AI AVATAR · BRAND AMBASSADOR · VIRTUAL PERSONA

302,600 followers. 12.3% engagement rate. 94% audience quality score. Monthly reach of 120 million unique accounts. 225 million content interactions. Collaboration partners with audience reach exceeding 1 billion impressions per placement. Guest speaker at the 2021 World Summit Commission of Human Rights.

302K

FOLLOWERS

120M

MONTHLY REACH

12.3%

ENGAGEMENT RATE

"Brand identity and narrative architecture operate on the same principles regardless of whether the subject is physical or digital. The medium changes. The standard does not."

PRESS

OMR I BUSINESS PUNK I STERN I VIRTUALHUMANS.ORG

OMD : INTERVIEW ZU VIRTUAL INFLUENCERS
STERN - BUSINESS PUNK: VIRTUELLE INFLUENCER:INNEN - DER NÄCHSTE HYPE IM INFLUENCER MARKETING
VIRTUAL HUMANS ORG - WHO IS VIRTUAL INFLUENCER AND NATURE ENTHUSIAST, LEYA LOVE?
ARCTICA EXPEDITION: A MONUMENTAL COLLABORATION
NFT ART ON 14 MILLION YEAR OLD ARCTIC ICEBERGS
RIAKON